Staffing Solutions Enterprises - Marketing Manager

MARKETING MANAGER

Summary:  Develop and lead the execution of the strategic marketing plan company-wide, as well as, marketing all divisions of the company individually. Create brand awareness within both the local and national market that establishes the company as a valued resource for strategic recruitment solutions and drives the achievement of annual sales growth goals. Develop a marketing brand that positions company as an employer of choice to drive recruitment of top talent internally and for our customers.

Essential Duties and Responsibilities include the following with other duties assigned as needed. 

Develop and execute a marketing strategy for implementation through the sales team involving all sales materials, presentations, press releases, email campaigns, trade shows, promotions, community events, award programs, charitable events, candidate attraction and recognition materials, sales training, etc.

Develop and lead the social media strategy for the company.

Lead the development and use of all company marketing technology such as websites, SEO, domain names, etc.

Develop a PR strategy to grow and develop the company brand locally and nationally.

Lead the development and execution of our partner relationship with ERC to maximize our exposure to ERC member companies and business referrals.

Research competitive and industry specific information, recommend creative marketing solutions for differentiation of our services.

Lead customer and employee engagement through the creation and execution of customer and employee feedback surveys, WOW assignment employee recognition program, referrals, customer and employee recognition, etc.

Review specification sheets, obtains and prepares bids, and acts as liaison with vendors in such areas as delivering marketing material, website upgrades/maintenance, scheduling proofs, and meetings.

Maintain customer database and generates internal database information, such as lists and counts for direct marketing projects and email marketing campaigns.

Provide daily management, leadership, and professional development to the Marketing Coordinator

Competencies

To perform the job successfully, an individual should demonstrate the following competencies

Leadership –Provide vision and clear expectation to direct report(s) and peers to ensure commitments are met and desired outcomes achieved.

Innovation - Displays original thinking and creativity; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.

Design - Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles;

Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget.

Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills;

Team Work - Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Supports everyone's efforts to succeed.

Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs;

Business Acumen - Demonstrates knowledge of market and competition; Aligns work with strategic goals.

Initiative - Volunteers readily; Seeks increased responsibilities; Asks for and offers help when needed.

Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.                        

Education/Experience:

Bachelor's degree required. Concentration in Marketing preferred.  A minimum of five to seven years of work experience in the marketing field, with at least two in a leadership/supervisory role.  Experience in the Staffing/Recruiting industry or other related Human Resources service industry preferred.

Computer Skills:

To perform this job successfully, an individual should have knowledge of Word Processing software; Spreadsheet software; Presentation software, basic website design/maintenance and Marketing Design software.

If interested please email Ann Richardson (arichardson@staffsol.com) for more information.