Ascensus
JOB
DESCRIPTION
Position Title: Senior
Marketing Associate, College Savings
Department: Marketing,
College Savings
Position Purpose: The Senior Marketing
Associate will collaborate with the Director of Marketing to provide marketing
services to support our mission to make saving for college easy. Marketing services
are required for the Ascensus corporate brand (B2B), our proprietary products
(Ugift and 529 QuickView), and 31 separate and distinctly branded 529 college
savings plans (B2C). Each 529 college
savings plan requires a different level of service, ranging from recordkeeping
only (transactional forms, legal documents, fulfillment, etc.) to full service
(marketing plans, media campaigns, emails, direct mails, websites, events,
grassroots efforts, transactional forms, legal documents, etc.). The Senior
Marketing Associate will be focused primarily on service to RI’s CollegeBoundfund.
The position will manage all aspects of marketing including
planning, budgeting, project management, creation, distribution, fulfillment,
and measurement, analysis, vendor management, and client relationships.
The ideal candidate is a quick learner who thrives in a fast
paced, deadline driven environment. They
should have marketing and financial services experience. 529 plan familiarity
is a plus. Exceptional customer service and the ability to work both individually
and as part of a cross functional team are crucial.
Essential Duties and
Responsibilities:
- Collaborate
with Director to evolve departmental processes and standards
- Schedule
and traffic marketing projects using online management system
- Collaborate
with internal teams to ensure all edits are properly incorporated and
final approvals obtained
- Manage
print production, including gathering pricing and estimates, sending files
to print, approving proofs, fulfillment options, direct mail
- Manage
fulfillment, including monitoring deliveries and inventory levels, reordering
as necessary, conducting periodic reviews of inventory to keep up to date,
entering orders as necessary
- Manage
email production process, including scheduling with vendor, preparing
links documentation, reviewing test files
- Facilitate
web production process including
preparing and submitting scope documents, reviewing changes in
staging and production environment
- Help
manage invoices and budgets
- Contribute
to annual client analysis and marketing year-in-reviews, including studying
the data and drawing conclusions about trends and opportunities
- Lead
formal client presentations (either in person or via phone)
- Contribute
to creation and revisions of full-year marketing communications plans
including budget allocation recommendation.
- Guide
creative marketing agency’s execution of marketing tactics within budget
parameters
- Pull
campaign measurement, prepare and provide periodic updates on the progress
toward goals and results of marketing efforts to clients
- Consult
with the client regularly on marketing initiatives (ad hoc and weekly
meeting participation).
- Be
aware and have working knowledge of marketing efforts of other clients,
and monitor competitor marketing efforts. Draw upon these examples to
demonstrate knowledge and offer additional opportunities and suggestions
to your clients in a consultative manner
· Maintain an excellent
working relationship with the Relationship Management team. Work with them
collaboratively to meet or exceed client expectations for marketing for their
clients. Keep the team informed of all marketing efforts
(status of campaigns in development, results of completed campaigns, etc.)
- Understand
and uphold the marketing process (approvals, web updates, email
development, timelines, etc.)
- Understand
and advocate both our corporate and our 529 college savings plan brands
- Research
and create content for RFP responses and presentations. Participate in and production as necessary
- Protect,
secure, and properly handle all confidential data held by Ascensus to
ensure against unauthorized access, improper transmission, and/or
unapproved disclosure of information that could result in harm to Ascensus
or our clients
- The I-Client
philosophy and the Core Values of People Matter, Quality First
and Integrity Always® should be visible in your actions on a day to
day basis showing your support of our
organizational culture
Minimum Requirements:
- Bachelor's degree in business
- 5 years' work experience in a marketing position
- Ability to travel
Knowledge and Skills:
·
Excellent listener who can understand what is
expected of them and follow up accordingly
·
Project management abilities for small - large
sized projects
·
Fast learner who is flexible and able to respond
to frequently changing business needs
·
Highly motivated, proactive, resourceful with
ability to interact effectively with cross-functional teams
·
Strong organizational and time management skills
and phenomenal attention to detail Must be able to manage multiple projects
simultaneously
·
Self-starter who will be proactive in managing
the details of multiple projects--ability to work independently and drive
projects through completion
·
Strong communication skills required to work
effectively with internal and external clients and with all levels of
management
·
Strong analytical skills with proven ability to
demonstrate interpretation capabilities
·
Excellent verbal and written communication
skills; and strong presentation skills
·
Fluency with Microsoft PowerPoint, Word, Excel
·
Familiarity and basic understanding of Creative
Suite and graphic design
·
Solid understanding of the marketing
communications process
·
Must enjoy working in a high-pressure
environment with daily deadlines and many demands on your time
·
Must display exceptional client service
We are proud to be an
EEO employer M/F/D/V.
