Slater Mill - Marketing Intern

Company Info:

Slater Mill, a national historic landmark and museum located at 67 Roosevelt Avenue, Pawtucket, Rhode Island, seeks a college-level intern to assist with the development of a marketing plan and marketing materials to promote its public tours and programs. Located on the Blackstone River in Pawtucket, Rhode Island, Slater Mill is a museum complex dedicated to bringing the American Industrial Revolution to life.

Internship Info:

Intern shall research and develop a marketing plan for Slater Mill, in consultation with the Associate Director of Membership and Development and the Consulting Program Coordinator, under the supervision of the Executive Director.

Marketing plan shall consider the following elements:

•             Traditional media (print, radio, cable television)
•             Postings (flyers, posters, rack cards)
•             Social media (Facebook, Twitter, Youtube, etc.)
•             Online calendars (Pawtucket Happenings, GoLocal Providence, RI Tourism sites, etc.)
•             Social marketing sites (Groupon, Living Social, etc.)
•             Slater Mill Website
•             Direct mailings to SM members and contacts
•             Published Slater Mill Newsletter

Internship Details:

Intern shall develop a proposed plan for marketing of Slater Mill tour programs and special events to incorporate  the above elements and others as appropriate, based on museum operating schedule, and program calendar timeline.

Intern shall conduct inventory of existing programs and events and associated marketing materials, advise on marketing strategies for current events and programs based on this information.and make recommendations for retaining or discontinuing current practices based on modern marketing principles.

Intern shall research current social media applications, advise on suitability/applicability for Slater Mill demographic and reach, and beta-test applications on behalf of Slater Mill.

Intern shall assist with marketing of events and programs, mailings and outreach campaigns implemented during the time the internship is being served.

Intern shall attend relevant meetings with staff as required.

Qualifications:

Business, Marketing, Public Relations, and Communications majors encouraged to apply.

Hours: 

Flexible on a Monday through Friday schedule.  Slater Mill office hours at 9am to 5pm

Attendance for observation/participation at special events or programs off-hours may be necessary.

Compensation:  qualifies for college credit

To Apply:

Please send letter of interest and resume to:
Lori Urso, Executive Director
Slater Mill
loriurso@slatermill.org